Home Buyers’ Guide: Tips To ‘Nail Down’ Your Home Loan & Avoid Rejections

Nothing can be more frustrating that your application for home loan getting rejected. Your dreams shatter and your hope nose-dives into the deep pit of failure. However, nothing is destined or a yield of your bad fate. Applying for a home loan and getting it sanctioned from the bank requires meticulous approach. Indian realty market is flourishing with increased FDI inflows and a number of cities with an amazing infrastructural make over. Therefore, you must now follow a strategy and lay emphasis on certain pointers so that you opt for a right home loan and that too successfully.

Here are few points that can help you to nail down your home loan successfully:

1. Maintain a Healthy Employment Status

Before deciding to go for a home loan, you must be assured that your employment status is stable and healthy. There can be lay-offs, on-bench projects being turned off or anything bad related to your job. Therefore, you have to feel the situation around you and then use your senses to make sure that the job is safe and secured. There are loans that are offered to people not in job but for home loan, the bank has to have a candidate with a secured career role.

2. The Income Level

The income level will decide the amount you can pitch for the loan. The bank may reject the application if you appear to be lacking sufficient income for the size of the loan. In such cases, you may be required to request about making a larger down payment or bringing in a co-signer, such as a relative and that too a with solid credit. Both the scenarios can be painstaking if you lack the much needed resources and capital.

3. Financial Stability

Apart from a secured job, banks in India take note of other aspects that will judge your financial stability. These aspects could be property or fixed deposits that will decide the fate of your home loan application. Apart from this, if you are already bearing a car loan and a personal loan then there are possibilities under all the legal circumstances that your current loan eligibility will come down and your home loan application will be rejected.

4. The ‘Flexibility’ Factor

This factor is very much accessible if you are planning to buy homes in some of the India’s flourishing markets like Bangalore property market or realty market of Chennai or Mumbai. The buyers can enjoy the repayment options and that too sans extra charges or if there are possibilities of re-fixing of interest rates. The Indian real estate market witness cut-throat competition and the banks with this understanding approach are now offering a great deal of flexibility in the home loans.

5. The Home Appraisal Value Matters

This is another important aspect that you must take into consideration now without any fail. If the bank feels that the home you wish to buy isn’t worth the amount that you seek to borrow then there are chances that the loan plan will fall through. Therefore, it is advisable to listen to what the bank has to say and be grateful that you did not overpay.

The Verdict

Nailing down an apt home loan and that too through a right path can be a little tricky as there are a lot of options in the market. Moreover, there are points that if missed can lead to home loan application’s rejections. So, ponder over the points and all the best for your dream home!

Author Bio

Vineeta Tiwari is a keen writer on Global Economy and Realty market. She has written articles on Global realty market and ongoing trends and tips for investors. An ardent reader, she is happy to pen down research based write-ups for global audience. Currently, she is professionally associated with popular realty portal, 99acres.com.

5 Tips to Market your Property through Real Estate Postcards

Marketing your Real Estate has always been a cumbersome job. Many often Realty Agents/individuals keep looking for ways & channels to aid their marketing strategy. Today we bring to you another means to market your property – Real Estate Postcards.

Real Estate Postcards have proved to be an effective marketing tool. The great feature of postcards is that they are distributed easily & do not cost a lot. Another benefit is that they give your future clients a visual to view & hold onto until they need your business & you also do not have to hire a marketing professional.

Postcard marketing does not take a long time to start generating leads for you. Make sure your marketing is effective; your postcard is direct & gives information that will capture the attention of the viewer. It will work immediately & create a steady flow of business over time. 

An example of Real Estate Postcard


How exactly can you create effective marketing through postcards?

Follow these 5 tips for the best outcome:

1. Analyse the Results - Measure & analyse the immediate results that you receive after your postcards are distributed & make sure to keep track of the business it generates over time. Make sure to put your email, phone number, website, etc. on the postcard so people can get a hold of you easily with their real estate needs or what they are interested in. Postcards are an easy way to open the doors of communication between you & future clients. 

Keep track of you appointments & note down where the source was generated from & what outcome it brought you. Measure the return of the investment & if it was able to provide you a positive lead.

2. Design the Postcards Creatively to Fetch Results - Add these five elements in your postcard to make it effective: 
  1. The picture of practitioner on both sides
  2. Pictures of Homes for Sale
  3. Beautiful logo & text with striking font, color, layout, & design
  4. A message specifically to target market
  5. Call to action

3. Follow Consistency in Branding & Frequency - An effective real estate postcard marketing demands the frequency between 9 & 12 postings annually for the highest value market & 4-12 postings annually for other markets. The idea is to make a name yourself. Meaning that when people think of real estate your name will come to mind in a positive way. 

4. Focus on High Value Markets – High-value markets get you the highest returns on your efforts & investment. So obviously you need to send your postcards for real estate to groups that will be potential leads, & that will generate leads.
           High-value markets:

  • Your area of influence which includes clients in the past
  • Your work & resident neighbourhood
  • Other markets that you are recognized by face or name

5. Do not forget the WIIFT rule – Make sure you always consider the mind-set of your audience before you put your foot forward for real estate postcards marketing campaign. Your primary objective should be to answer “What’s in it for them (WIIFT)”? What is going in their minds? Are they eager to know what the scenario of current real estate market is? Do they trust that you can serve their needs in the best way?

Closing Remarks

Initially, Real Estate pros did not believe that they could really do well in creating an effective message in their real estate postcards; however the messages can turn out to be real effective if these simple yet wonderful tips are followed.

------ Thanks for reading RealT Horizon :) ------

International Residential Real Estate Trends

Many shifts in the Real Estate Market have been observed over the last few years. Inventory has gradually been coming back, and according to the Urban Land Institute, this should be the last year that low inventory aids property prices. There has been a migration back to the urban areas, or suburban developments focused around more urban-minded projects. And there has been a swing from a buyer’s market to a seller’s market, as sellers know they can leverage buyers hungry to buy before interest rates and home prices go even higher.

Each of these has had a substantial impact on the market, but one of the more interesting trends I’ve observed is with regard to the international buyers; according to Cory Older, Director of a leading property analysis company, one in every fourteen homes sold in the US is purchased by a foreign buyer. While there has always been an international market here in the States, that market has been growing exponentially in the past few years. For the period of April 2013 through March 2014, international sales were estimated at $92.2 billion, an increase from the previous period’s level of $68.2 billion. Although still considered a niche market, it’s a sizeable one. 20% of realtors report the amount of foreign buyers increasing over the last five years; however, only 28% of realtors reported having international clients, and only 4% reported having 11 or more.
Canada, China, Mexico, India, and the U.K. accounted for approximately 54% of all reported international transactions, and while buyers and recent immigrants purchased throughout the country, Florida, California, Arizona, and Texas accounted for 55% of the total reported purchases. Many factors have led to the increase in international home purchases and real estate investments – affordable home prices, favourable exchange rates, and growing affluence abroad.

Through the first quarter of this year, almost 60% of reported international transactions were all cash, compared to only one-third of domestic purchases. This in part speaks to the affluence of the international buyer, but could also be due to the lack of a U.S. based credit history and difficulties in mortgage documentation and financial profile requirements. Roughly 65% of these acquisitions are single-family homes, and 42% of all purchases are used as a primary residence.

It’s undeniable that foreign buyers are becoming an increasingly important group in real estate markets globally. While there are always exceptions, most fall into two categories of buyers with different motivations for buying overseas properties: buyers from emerging markets who are generally wealthier and often purchase for real asset capital appreciation value, and developed market buyers who might be interested in a lower median price and are often more focused on investment yield.

International buyer’s habits are often quite different than domestic purchasers. According to Nicole Morris, a Palm Beach real estate agent whose primary focus is on international buyers, “Foreign buyers don’t necessarily look for the best residential real estate deal first. They look for the best location. After they’ve found the best location, then they want the best deal. And they usually aren’t in a hurry. Honestly, American culture wants everything to move so fast. This scares international buyers and sellers who don’t want to be pushed or pressured. They want to feel comfortable with the process.”

Realtors who are focused on increasing their production would be well served to develop a plan to cater to this growing segment in the market. Understanding the buyers, their unique needs, and the purpose of their purchase could expand an agent’s pool of prospects, and in turn, grow their business.
Jonathan Ensey is a Senior Partner at GoThink!, a retail marketing and business consulting company, and the Managing Director of eSpend.

Rental Management Service – A Convenient & Hassle-free Service!

Do you have a house or an apartment or any other property that you have rented to someone? Do you face tough times managing tenants, collecting rents & maintaining those properties? Do you want to get rid of the tension of your property located in a different city? If your answer is yes then the following post might help you out in a big way. Check it out:

Issues associated with renting a property

While we do advocate renting a property, we do not deny the stressful issues that come along with it. Your tenants are most likely to give you following tensions:
  • Irregular or non-payments of rent
  • Untimely vacating the property
  • Unexplained excessive maintenance costs
  • Damaging the property
  • Sometimes not vacating the property
  • Non-payments of public bills

Other than these, other issues may include – finding a new tenant, conducting legal formalities before handover, settlement of dues & several others.

I know after reading all the above problems some of you may have started doubting the institution of renting & it’s very obvious too! So what to do? Relax mate; you don’t have to do anything. Everything will be done by the guys running Rental Management Services.

Rental Management Services

These are new emerging services which take care of all your rental problems. You just have to register with them & pay them a commission from the monthly rent that you receive. These guys will:

  • Collect timely rents for you
  • Find you genuine tenants
  • Maintain your property
  • Complete all the paper works
  • If you desire, sell your property
  • Renew agreements & rental deeds

When we first came across these agencies, we were skeptical about their functioning. But after seeing them work in Hyderabad, we were mesmerized. These guys will definitely take all your tensions & stresses over their mind at just a small cost.

Is it worth paying them?

Just one word – TOTALLY!
You can totally trust them & enjoy your sleep back at home.

Disclaimer: The above post is just a piece of information & is not intended to advertise any agency. Although we trust their functioning, we do not take any responsibility for any of such agencies.

------ Thanks for reading RealT Horizon J ------

World Trade Center (WTC) in Noida - New Gateway of Seamless Opportunities

Noida is emerging as one of most repudiated metropolitan cities like Mumbai, Bangalore, and Gurgaon etc. and becomes the first choice when it comes to choosing destination for new comer professionals and employer to maintain their business reputations. Hundreds of MNCs has already established their base in Noida and growing day by day with the wealth and seamless opportunities present in the environment.

WTC aka IT Business Park located at Noida Sector 16 has multiple offices of different MNC companies and has strength of over thousands of employees working in the day shift as well as in night shift. WTC is mainly New York based company working from since last 55 years. It has offices in over 330 cities i.e. 110 Countries. When it comes to choose the right environments for shaping employees career, nothing would be better than getting placed in such great IT Park and that’s why thousands of new comer or professionals relocate in this high tech society with a dream to get a job in such places.

What are the main attractions of WTC Noida?

Among the multiple benefits of WTC, you can find some most interesting and useful benefits of placed here or to give your business a better place:

  • Developers of WTC Noida are offering assured 12% returns to companies every year
  • World class facility and modern infrastructure designed by professional architects from around the world
  • Office spaces ranging from 350 sq ft to 1000 sq ft is available. No matter how big your employee’s strength is or how much space do your business need, WTC Noida has it already
  • 24 Hour Wi-Fi connectivity in every corner of the office and earthquake resistant to make it secure from minor earthquakes. Moreover, 24 Hours power backup and continue fresh water supply is delivered
  • Top class security and well trained guards all around the campus premises is placed. That makes you feel like one of the best secure place to work and perform your business meetings

About the Author

Abhay is an enthusiastic writer and regular contributor at a Real Estate blog named Master Plans India.

------ Thanks for reading RealT Horizon J ------

It’s Modi Sarkaar – Real Estate Prices are at War!

Confused? The elections are not over yet & we have published this post already! We agree that it is only a matter of time before the title of this post becomes a reality. The title of this post sounds a little lot controversial. We would request our readers to first spare few minutes to read this post before forming any opinion.

As we had clearly mentioned in our earlier post that the real estate market is going through turmoil & one of the reasons behind that is the uncertain political scenario in India. When we tried to decipher what will happen next, we came up with the following findings:

#AbkiBaarModiSarkaar, #WeWantModi & other trends are trending high on Twitter & other social media these days. A lot of air has been created around Modi being the next Prime Minister of India & everyone (mostly) is speculating high gains & social development with a change in the governing body of India. #RealEstate is also no exception to the speculation. Analysts & specialists are betting on high gains in this sector too. This is due to positive sentiments & anticipation of new & investor-friendly Government policies.

FDI in Real Estate

With a change in the Government of India, the much talked about FDI in Real Estate will become a reality & that will give a boost the Indian Realty Sector. With the improvement in infrastructure & basic amenities due to this foreign investment, many new housing & infrastructure projects will flow in the Indian markets causing the sector to lift up.

Realty Stocks Rally

Stalkers of Stock Market must have noticed the recent surge in the otherwise failing real estate companies’ stocks. If not, just have a look at the following charts:

BSE Realty Sensex

One can easily notice the sudden increase in the realty sector of Indian markets. Reason – positive sentiments for the anticipated change in the government!

Enthusiasm amongst NRIs

As we have already communicated in our earlier post about NRIs <link>, the non-residing Indians already had an opportunity to make investments in real estate India the rising Rupee against Dollar is creating a virtual race among them to reserve a property for good investment as soon as possible.

Moreover, as is a known fact that a major chunk of NRIs belong to Gujarat State of India. With the air of Mr. Narendra Modi becoming the next Prime Minister of India, all these NRIs are extremely keen on making the investments.

Disclaimer: The above post is just a thought child of the writer & doesn’t have any political intentions. This is just an analysis of future possibilities in the real estate sector. Investors should make their calculations & analysis before going for any investments.

------ Thanks for reading RealT Horizon :) ------

Financial Year End, General Elections, Uncertain Equity Markets: Doom for Real Estate?

Our regular readers must have noticed that we have become quite inactive recently. We are not posting, sharing our opinions or exchanging our experiences with our readers on a frequent basis. Well, you are correct here! We have become dormant from last 2 months just as the sector itself looks inactive due to several reasons. Let’s have a look at these reasons & their effects on the Real Estate.

Financial Year End

World may celebrate new year’s eve on 31st December but for corporates and financial world, the new year eve is on 31st March. All the financial books and accounts are settled in the March-end. Every year around this period, the real estate and investment sector suffers a seasonality blow. People generally hesitate from making new investments in any asset class around this time due to taxation issues & paper formalities.

This is one of the reasons that there is no noticeable activity in Real Estate from last 1-2 months.

Equity Markets

Due to the General Elections in the largest democracy of the World – India, the equity markets are experiencing a roller coaster ride. With strong wave of change in Government, the markets are reciprocating in a non-deterministic manner. This is creating a huge confusion and restlessness in the equity and investment markets and investors are shying away from making any investment until the markets achieve stability.
This restlessness has also been passed to real estate which is adding more to the realty doom.

General Elections

As discussed in our earlier post, Effects of General Elections, 2014 on Real Estate <link>, the General Lok Sabha Elections are creating a lot of turmoil in Indian Realty Markets.

Closing Remarks: All the above mentioned factors are creating a negative environment for Real Estate but very soon the market will bounce back to greater heights.

------ Thanks for reading RealT Horizon :) ------

The Goa Property Market – a Quick Overview

Once a tourist heaven, Goa has now opened up its doors to the real property market. The property souk of Goa has loads of options – from villas to beach houses. The following post explores the real property market of Goa. Read on to know more.


Deep blue seas, vast skies stretching up to the horizon – and sun-kissed beaches – Goa is definitely a haven for travelers. Tourists from all across the globe flock to this state every year; whether to soak up the sun or to experience a long stay at a traditional Goan house — the place offers absolute ecstasy.

However, while the smallest Indian state offers an exciting experience in terms of travel and tourism, it also happens to be one of the leading states offering the best Gross Domestic Product (GDP)—almost two times higher than that of the entire country.

The Goa Property Market

While the state continues to be one of the best travel destinations, of late, the property market of Goa has been in the news. Interestingly, among all the Konkan properties, the property market of Goa has been pretty much in demand with the end users. Investors have been rolling out enough money in order to capitalize the potentials of the Goa residential property market. One of the biggest factors contributing to the growth of the Goan property market is the tourism boost in the state.

Since tourism is one of the most popular revenue generating segments in the state, tourism has propelled the growth of the property market to a great extent; industry experts opine that a recent trend of second hand homes being sold off at a bigger price has been noticed. This shows that end-users are even considering buying a property in Goa for investment purpose as well.

Trends within the Goa Property Market

Interestingly, the Goan property market has been a favourite with foreigners and also non-resident Indians. While Goa is yet to come at par with other locales like Phuket, Maldives and Bali, NRIs have started shifting focus to this state. End users can choose from loads of options in the residential souk of Goa. These comprise the following:

  • Hill Villas and Apartments
  • Farmlands
  • Beach Properties and Apartments
  • Commercial and Retail Spaces
  • Portuguese style villas and traditional Goan cottages

As the place happens to be a tourist heaven, even foreign tourists have started taking a keen interest in Goan properties. It has been found that foreigners have been inquiring about apartments and beach properties in Goa to a great extent. France and United Kingdom tops the list of foreign tourist in this category. Reasons adhered for the same is the low crime rate along with the lifestyle of the state that is highly westernized in nature.

Another trend observant within the real property market of Goa is that NRIs have been flocking to the region quite often. NRIs especially from the Gujarati community have been flocking to the region for investment purpose. This is because; Goa is the only Indian state that offers

The real property markets of the region have recorded a substantial hike of 15% to 20% in the last two year. Apartments in areas in Vasco and Panjim are some of the hot properties within the Goa property. These areas have sold off multiple inventories within a few months of their launch. Leading developers like DLF, Riviera, Parsavnath and Nirvana Nest have launched several real estate projects within the state. Some of the prime locations where you can find properties are Anjuna, Vasco, Vagator and Calangute.

Overall, the property market of Goa has been performing extremely well in terms of investments and also mere purchase powers. Those who are willing to invest in beach properties or a property that is a little different from the normal ones – the Goa property market has several options for them.

Author Bio: A follower of the latest trends in Real Estate, Sampurna Majumder has been lending her expertise to 99acres.com by writing articles and blog posts on the in-news topics such as these. 

------ Thanks for reading RealT Horizon :) ------

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