Showing posts with label real estate india. Show all posts
Showing posts with label real estate india. Show all posts

Real Estate Sector receives a boost during Diwali

Festive season are always the best to shop, sell and do any kind of deals that you want because everybody is in a jolly mood and everybody wishes to spread happiness and peace in the society. Moreover according to some people that believe in the stars and moon positions, the time during Diwali is very auspicious and the star, sun and moon positions are appropriate for making any kind of deal. In Diwali there is one day dedicated wholly to any and every kind of monetary and financial deal called as the dhanatrayodashi meaning the day to worship goddess Lakshmi who is the goddess of money.

On this day people consider it very auspicious and lucky to have done any kind of monetary or financial deal and hence people are more willing to buy properties or give their properties to someone on these days. there are various offers that the property sellers, the real estate agents and the developers of the property put up on their project in regards to the festive season and so that their sales are doubled. It is said that in the festive season there is a decrease in the prices of houses and hence people browse for properties to buy at this time. There are various people who wait till this time to purchase their own home because they know that the prices will decrease. This has been happening for the past two to three years and hence people are anticipating a price fall in this year too.



As the prices of the properties are going down and there is no substantial development in the prices of new projects and properties that the builders have decided to launch, they are planning on various new offers and plans that can give the best to their customers. The sellers have realized that there is no more the age of manipulating people but you have to keep a very nice and clean record with them and always keep a good image of yours in front of them. This will help them to choose you when your properties are out and also some well-known builder’s properties are out. The builders and the buyers actually wait for this festive season anticipating that the prices will rise and the prices will decrease respectively.

Everyone has a different take on this as the builders sees the industry and this season differently while the buyer and the customer sees this season differently. The best way to be correct about the rise of the fall is to research for you, read few things, watch few interviews and informative stories and then anticipate the rise of the fall. You have to have knowledge in the field to know if you are right or wrong and what better ways to gain knowledge than to see the news and read up comments and views of the professional real estate industrialist.


The reason for this is that if tomorrow you decide to look for flats  in Bangalore to buy and you are actually anticipating a price fall in the city during the Diwali time, but if that doesn’t happen then all your pain and efforts will be washed away in vain. Hence it is always better to be sure by searching and researching and doing a lot of ground work before you take any decision. One simply cannot go and buy a property. Wait for some time, see if there is going to be a rise or fall and then decide where do you want to buy a property and when.


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Top 3 Real Estate Hotspots of India in the year 2015



The inception of new central government in the year 2014 had brought the country’s development on a roll. The Abki baar Modi Sarkar<link> campaign created a much-needed push for every sector of the economy. While India is ready to become the manufacturing hub on one side, the concept of smart city has found its place in everyday conversation, on the other.

One zone that has been showing maximum development signs is Real Estate.
The #RealEstate industry of the country has shown signs of stable growth; in terms of capital appreciation, new launches, and infrastructure developments. In the competition for becoming a renowned smart city, a majority of states are coming up with new projects, renovating infrastructure, etc.

All of these have transformed the sentiments of both developers and end buyers largely.
Year 2015 is expected to elevate the demand and supply further. The factors to support this growth are:

  • The risk of inflation has submerged, and the borrowing rates are expected to be lower than the present levels.
This will support potential buyers wanting to take advantage of home loans in order to make the deal. In addition, due to the stability of property prices plus good offers by developers for clearing inventory, apprehensive buyers are becoming optimistic to purchase their dream house.
  • The economic activities are slowly rising.
Central Bank has forecast the GDP growth to be 6.5% in financial year 2015-16. The Corporate India has also announced that they will hire more talent to assist in tackling growing business activity. When we add it together, it means an increase in jobs and thus incomes. This in turn is going to be extremely favourable for all commercial and residential real estate markets, irrespective of the zone.
  • The real estate segment has seen a re-orientation.
This has made developers largely focus on affordable homes largely. This is expected to go a long way in covering the present wide distance between supply and demand of the affordable homes.

While almost every region of the country has shown signs of development, three cities have emerged as the most promising ones for investment purposes. Let us look into them in some detail.







1. Mumbai
The Financial capital of the country, Mumbai has shown a strong growth by attaining the 11th position in the year 2015, which was earlier 20th & 23rd in 2013 & 2014 respectively. The reasons behind the increasing popularity of Mumbai are:

  • Greater income demographics
  • Higher investment activity level
  • Equal growth in development among all sub markets of the city

For end users looking to buy a house in Mumbai, the average increase in the last quarter of 2014 was around five per cent among all regions when compared with an increase of just one per cent in the earlier quarter. According to Insite, a quarterly real estate report, the new launches, positive consumer sentiments, developers declaring possession of new projects along with a boost in the infrastructure developments has surged the movement.

The three ideal locations for investment in the city are MMR, Thane, & Navi Mumbai. They have shown an increase of 5%, 3%, & 6% respectively in the last two quarters of 2014, & are expected to continue doing so in 2014. Investing in a property in Navi Mumbai can prove to be extremely beneficial in the present time.


2. New Delhi

The capital of India, Delhi has been on the growth radar since beginning of the year 2014. It showed a strong positioning in the real estate market by being on the 14th position in 2015, which was earlier on 21st position in the year 2012 & 2013. The factors that led to this surge are:

  • Mixed income demographics
  • Excellent infrastructure & connectivity
  • Great infusion of both retail & commercial spaces

For the investors looking to invest in the city, the fact that there is now a stability in the new government & various key policy announcements have been made in the real estate front at the Centre have created a positive sentiment. According to Insite, this has increased the capital growth by 3% since the last two quarters of the year 2014.

If you are looking to buy a house in Delhi, the three areas that have shown high growth are - Delhi West, Gurgaon & Greater Noida. The percent increase they showed were 5%, 4%, & 4% respectively.

In the present scenario, investing in a property in Delhi West can be seen as beneficial in terms of returns.





3. Bangalore
The Electronic capital of India, Bangalore is popular as the haven of property seekers. New launches & development of the micro markets were on an all-time high last year. This trend continues to grow in 2015 too. Bangalore stood at 17th position while it was 19th & 20th in 2013 & 2014 respectively. The reasons that led to this rise were:

  • Most of the micro markets being extremely affordable
  • IT sector dominates the city, making it an ideal location for millions of employees
  • Continuous infrastructure development

For the property seekers’ wanting to buy a house in Bangalore, the infrastructural growth & increasing economic activity in the city has been the major driver of growth. According to Insite, Bangalore’s real estate market increased at a rate of 5% in the last quarter of 2014; making it come in the list of the top cities to invest in.

For someone looking to buy a house in Bangalore, the three key areas that have shown a constant growth are Bangalore East, Bangalore West, & Bangalore South. The increase percent in the last quarter for these were 7%, 5%, & 5% respectively.

Looking for a property in Bangalore East is good for buyers expecting high future returns.

* The insights are from the PWC report on emerging trends in real estate Asia Pacific 2015.

Factors like new project launches, high infrastructure developments, stable government, & growth of micro markets, etc. have led to the change in sentiments of developers & buyers. This has led to an increased effort to maintain the demand & supply equilibrium. The current surge can be expected to grow further this year.

2015 has announced itself as the year of real estate.

Author Bio: Tripti writes on the behalf of 99acres.com. Her articles talk about new developments in the real estate industry. She is an avid fiction reader, craftsman & a keen observer. Being someone who just observes without having a point of view, she keeps herself updated in real time.


Disclaimer: The above article & the insights it provides are based on the author’s analysis based on published reports. Though the information & analysis are perfectly thorough and highly informative, RealT Horizon takes no responsibility for the investment decisions based on the article. Readers are suggested to analyse themselves & invest accordingly.


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Go Green & Buy Green to Save Some Green

Are you planning to buy a home? Why don’t you consider buying it green? Cost of a green home doesn’t differ hugely from that of a non-green home. But the energy-efficient features of a green home will start providing savings almost instantly. With the cost of electricity, water & gas fluctuating, finding out ways to safeguard our environment while saving money every month is undoubtedly a win-win situation. Even the top realtors recommend their clients to go green.




If you wish to go green, here are some tips for you:



1. Water Heating System – Water heater consumes more or less 20% of residential energy use in the United States. Conventional electric water heaters are simply guzzlers & most of them are outdated. A solar water heating system can be a great alternative to conventional heaters & radiators. By using solar water heating system, you can significantly save on energy bill & also ease environmental effect.


2. Solar Panels – These are the most powerful energy savers. They should be installed either on the ground or on the roof so that they can collect sunrays. DC electricity produced by solar panels passes through special type of converter that converts the electricity into usable voltage that can be used for running household appliances. The price of such panels has dropped recently. In spite of reduced rate most folks avoid them as they are difficult to install. But if you already have installed the panels in your home, then you can surely sop up the sun & save cash each month. Similarly, if you’re planning to buy a home & if your real estate agent informs you about a home that already have solar panels installed, you can surely go for it provided other criteria match your requirements.


3. Green (House) WindowsEven the windows of your home can let you save energy! Heat gets away through windows during winter & vice versa during summer. If the windows of your house are properly sealed with double or triple panes, you can efficiently regulate the temperature inside your home & that in turn reduces energy consumption.



4. Right Insulation – This is a very important aspect of going green. Properly insulated walls & roof can keep the heat inside during winter season & outside during summer season. Green insulation is usually made of recycled textile, wool or anti-allergen materials. So if you’ve not yet insulated your house properly, you must do it immediately.


Apart from the above mentioned ways, there are other items too that can also help you go green & save money. & those are:

- Timely upgrading heating system & air conditioning system can help a lot in energy savings. Old units of such appliances consume huge amounts of energy.

- Usually more amount of water is used in older toilets. So renovation of the older unit can let you save on water consumption.

- Old lead paint is not good for health; you must avoid using such paints in your home. Less volatile organic compounds or VOCs are environment friendly. You can use such paints to paint your home.





According to the real estate agents, buying a green home is undoubtedly a good investment both money-wise & healthy-wise.


Author Bio:


The author Alex Scott has been in real estate industry for more than 10 years, & worked with some renounced real estate agencies in USA.


------ Thanks for reading RealT Horizon J ------


5 Tips to Market your Property through Real Estate Postcards


Marketing your Real Estate has always been a cumbersome job. Many often Realty Agents/individuals keep looking for ways & channels to aid their marketing strategy. Today we bring to you another means to market your property – Real Estate Postcards.



Real Estate Postcards have proved to be an effective marketing tool. The great feature of postcards is that they are distributed easily & do not cost a lot. Another benefit is that they give your future clients a visual to view & hold onto until they need your business & you also do not have to hire a marketing professional.

Postcard marketing does not take a long time to start generating leads for you. Make sure your marketing is effective; your postcard is direct & gives information that will capture the attention of the viewer. It will work immediately & create a steady flow of business over time. 

An example of Real Estate Postcard

  

How exactly can you create effective marketing through postcards?

Follow these 5 tips for the best outcome:

1. Analyse the Results - Measure & analyse the immediate results that you receive after your postcards are distributed & make sure to keep track of the business it generates over time. Make sure to put your email, phone number, website, etc. on the postcard so people can get a hold of you easily with their real estate needs or what they are interested in. Postcards are an easy way to open the doors of communication between you & future clients. 

Keep track of you appointments & note down where the source was generated from & what outcome it brought you. Measure the return of the investment & if it was able to provide you a positive lead.

2. Design the Postcards Creatively to Fetch Results - Add these five elements in your postcard to make it effective: 
  1. The picture of practitioner on both sides
  2. Pictures of Homes for Sale
  3. Beautiful logo & text with striking font, color, layout, & design
  4. A message specifically to target market
  5. Call to action


3. Follow Consistency in Branding & Frequency - An effective real estate postcard marketing demands the frequency between 9 & 12 postings annually for the highest value market & 4-12 postings annually for other markets. The idea is to make a name yourself. Meaning that when people think of real estate your name will come to mind in a positive way. 

4. Focus on High Value Markets – High-value markets get you the highest returns on your efforts & investment. So obviously you need to send your postcards for real estate to groups that will be potential leads, & that will generate leads.
           High-value markets:

  • Your area of influence which includes clients in the past
  • Your work & resident neighbourhood
  • Other markets that you are recognized by face or name

5. Do not forget the WIIFT rule – Make sure you always consider the mind-set of your audience before you put your foot forward for real estate postcards marketing campaign. Your primary objective should be to answer “What’s in it for them (WIIFT)”? What is going in their minds? Are they eager to know what the scenario of current real estate market is? Do they trust that you can serve their needs in the best way?

Closing Remarks

Initially, Real Estate pros did not believe that they could really do well in creating an effective message in their real estate postcards; however the messages can turn out to be real effective if these simple yet wonderful tips are followed.

------ Thanks for reading RealT Horizon :) ------

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